Kristy's Gallery

The Last Jet Engine Laugh

This design is created by Itu Chaudhuri from India who studied architecture in India in early 80s before concentrating on graphic design. Later on he formed his own company - Itu Chaudhuri Design (ICD).

His approach to design was influenced significantly by his meeting with the famed Indian designer Aurobind Patel in 1984. Itu said, "The factor that has had the biggest influence on my approach has been the dsign vacuum in India. This is a country with just one real design school, the National Institute of Design in Ahmedabad and it was only when students from NID began to work with me that I was able to discuss design with the vocabulary and concept I possessed, responding to to a market and making a living from design takes a much heavier toll of a designer in a developing country. The tone and texture of the concerns voiced by western designers would seem comical utopia in India. As India globalizes, its designers will become increasingly international in their values and concerns. The exception would be those who use traditional Indian imagery."

In this design, Itu used a metaphor of a jet dashboard for the controls to the narrator's memory with the control themselves parodied to reflect the events and the comic concerns of the narrative. The rendering style draws from computer games. The aim is not simply to interest readers to try the book, but also to enrich their reading of it as they progress.

This picture is a little scary but yet somehow it's also pull you in it. The color and the concept is interesting. The emphasis is definitely on the creepy object outside the window.

posted by Kristy Kusuma @ 10:26 PM